跨境電商的風險前面談到，跨境電商行業還不是完全規範化，所以，機會和風險並存。現在，跨境電商最大的風險就是智慧財產權風險。因為，現有的跨境電商平臺都是國外的平臺，使用的是當地國家的法律和制度，賣家在維權的立場上就處於相對弱勢了。所以，賣家在選品時，要謹慎侵權，小心再小心，以免觸碰紅線。
跨境電商的核心做跨境電商，賣的是產品，但核心除了產品，還有物流。產品好，追求的就是差異化，價格差異化，款式差異化，功能差異化等。能做到你無我有，那就更完美了。差異化產品的生命週期相對比較長，賣家更有競爭優勢。
物流雖是賣家無法掌控的，但卻是賣家可以綜合選擇物流，儘量選擇穩定性強的物流，並多個可選擇物流。
Frist, that is, ideological and moral. The four years of the university systematically comprehensively studied Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory. Adhere to the four basic principles; abide by the law, to maintain social stability, and consciously abide by the "student code of conduct" and the school rules and regulations, respect for teachers, unite students, The relationship between the collective; adhere to the truth, correct errors, and consciously resist feudal superstition and other wrong tendencies; set collectivism as the core values of life, the right to deal with the state, collective, personal interests between the three, when the individual and collective, national interests , Adhere to the national, collective interests first; seriously participate in the school and the Department of the organization of the political activities, ideologically and act in line with the Party Central Committee, I attended the party school system and obtain a certificate of completion , Proactively move closer to the party organization.
Wisdom, that is, scientific and cultural knowledge. Correct personal learning objectives, learning attitude, the University of four years, I have a comprehensive system to learn the theory of the basic knowledge of the profession, while the theoretical knowledge applied to practical activities, the knowledge into practical ability, application ability and creativity. And strive to the unity of theory and practice. In the study and master the professional knowledge and application of professional skills, but also strive to broaden their knowledge, develop their own other aspects of the ability to actively participate in student science and scientific research activities in the activities.
Body, including both physical and psychological aspects. Four years in college, I mastered the basic skills of physical exercise, develop good health habits, and actively participate in school, department and class organizations of the sports activities, physical health, sports eligibility standards. In the psychological, exercise their strong will quality, shape healthy personality, to overcome the psychological barriers to meet the requirements of social development.
In addition to compulsory courses, I also insist on self-study Office, Flash, Photoshop, Dreamweaver MX and other professional software. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
Wish是跨境平臺中的後起之秀，賣家人數在10萬以內，門檻是企業+200美金保證金+不限品類。Wish賣家大多采取的鋪貨，自發貨和廣告相結合的運營模式。但是，wish平臺的罰款和封賬號政策也是讓賣家朋友們頭痛不已。Wish的優勢在於好產品爆單快，店鋪運營較簡單，賣家數量還比較少。Wish很受跨境小白的歡迎，很多跨境老師也看到了wish的潛力所在，紛紛進入wish平臺創業。
東南亞市場的消費能力不及歐洲，但其消費容量基數大，所以也不容小覷。Lazada和shopee賣家大都選擇的是自發貨模式，shopee平臺現在採取的也完全是自由鋪貨模式，兩個平臺都是零費用，自發貨，但必須有企業資質。Lazada和shopee主打的東南亞市場人口容量大，增長快，也不存在法律流氓，雖然平臺產品的客單價比較低，但依舊有可觀的利潤。
獨立站的優缺點近來，獨立站越來越火熱，十分受大中型賣家歡迎，其中，最火的算是shopify了。獨立站越來越成為跨境店鋪營銷的主陣地。獨立站的賣家採取的是自建站+FB谷歌廣告+社交媒體。月銷30美金的個人使用者，就可以在獨立站自由上貨和做廣告了。有好產品的話，獨立站的訂單會比任何平臺都要多，不足在於廣告成本較大。獨立站很適合個體新手以及要做品牌營銷的跨境老手。
亞馬遜撐起了整個跨境電商的半壁江山，其核心競爭力就在於優質的本地化服務，倉儲、客服、語言都是其他平臺學習的典範。亞馬遜賣家走的大都是FBA+精選品運營模式，所以，亞馬遜是以FBA為主流方向。亞馬遜北美站個人和企業都能入駐，39.99美金月租，不限品類;歐洲站需要企業使用者入駐，加上39.99美金的月租，需要註冊VAT，會有KYC稽核，也是不限品類。亞馬遜的機會就在於流量龐大，但也存在被平臺關賬號的痛點。亞馬遜比較適合跨境新人和有一定電商經驗，有做跨境電商決心的賣家。啟動資金5萬以上的全職賣家，可以選擇企業+自發貨+FBA模式，啟動資金5萬以下的兼職賣家，可以選擇自發貨模式。
速賣通平臺的優缺點速賣通是唯一一箇中國的跨境電商平臺，平臺流量相當於eBay，賣家人數在10萬左右。速賣通入駐門檻為企業+10000人民幣以上的保證金+限定品類。速賣通的賣家運營模式多為多產品+自發貨形式。速賣通作為中國的跨境平臺，能夠給到賣家更強的安全感，但近兩年，其發展速度有所放緩。速賣通更適合跨境新人和有一定貨源資源的賣家。
由一開始的空白無物，三年中，它被描上許多色彩。
在學習方面：刻苦鑽研，勤奮好學，態度端正，目標明確，掌握了專業相關的知識和技能，拿到了《助理電子商務師證》，《計算機一級b證》，《英語中級證》，自學photoshop、flash、dreamweaver等軟體。
學習期間，針對自己的專業，在網上開店，搞網路營銷，不僅鞏固了自己的專業知識，也增加了不少的社會閱歷，我的興趣廣泛，愛好體育、繪畫，寫作等，積極參加各類班級活動。畢業只是求學的一小步，社會才是一所真正的大學。我還要繼續努力。
在生活方面：在四年的校園生活中，自從我發現自己有缺點和問題後，我常常警戒自己，步入社會後也不能一心兩用，這樣讓我成為一個樂觀，自信積極向上，穩重，負責，善於交際的人，現在懂得擦乾眼淚，收拾傷痕，站起繼續勇往直前，前面的荊棘，不算什麼，路上的障礙，我每攀登越過一次，便往雲端靠近了一步。
我覺得自己的幸福來自社會，所以自己也要報答社會。生活在一個集體中，就要有廣闊的胸襟和博大的胸懷。本著“迎難而上”的精神，我將憑自己的能力克服各種困難，更好地勝任將來的工作。
在思想上：在導師的指導下，積極參與各項教學科研活動，不僅增加了自己的閱歷，道德素質的修養也得到提升，在學校遵紀守法、愛護公共設施、樂於關心和幫助他人，勇於批評與自我批評，樹立了正確的人生觀和價值觀。
在生活實踐的過程中，我曾在工廠打工，曾當過服務生，曾自主創業，曾當過銷售員。積極主動，責任心強，具有良好的組織交際能力，注重團隊協作精神，在這些實踐中，我開闊視野，瞭解社會，深入生活，無限回味。
更何況參加暑期實踐活動的過程、閱歷本身就是一筆寶貴的財富。我相信，經過暑期實踐的磨練，我們將變得更加成熟、更加自信。有一句話時有志者，立長志；無志者，常立志，“我懂得努力源於堅持，奮鬥就會成功，所以要不斷的努力，不斷的前進，不斷的創。
大學三年，塑造了一個樂觀、充滿自信的我，但同時也要認識到，眼下社會發展的迅速，對人才的要求也越來越高，社會是在不斷變化、發展的，要適應社會的發展，先要學會適應社會的發展要求我相信機遇定會留給有準備的人，正如是“千里馬”定會有伯樂發現一樣，我也深信自己能勝任新時代的崗位要求。
當今的跨境電商市場主要可以分成這幾塊：亞馬遜，eBay主打的歐美市場;新興國家市場，如俄羅斯、中東、南美等市場主要是由速賣通、lazada和shopee主打;新需求市場，如歐美市場中的年輕人市場，就是由wish和shopify獨立站佔據。不同市場的既定格局形成了不同跨境平臺群雄爭霸的局面，其中，亞馬遜和eBay的歐美市場，是其它平臺撬不動，但總體平臺相互競爭的佈局對賣家來說是有利的。
如今線上電商的拼殺已經不能用刺刀見血來形容了，對流量資源的爭奪簡直是剝皮抽髓，隨著傳統巨頭紛紛下場，以後GMV向大賣家集中是趨勢，小賣家野蠻生長的時代已經過去了。
所以電商運營入行時提升都很快，但工作3-5年後往往會有個尷尬期：
由於電商部門的扁平化加上這個行業從業者平均年齡不大，35歲以下的電商負責人比比皆是。
如果公司發展順利環境好，那麼人員團隊穩定，5年內都不會有更高的位置給新人發展
如果行業衰落企業動盪頻繁，那麼電商快速更迭的特定也很難給新人穩定提升的環境(當然不排除少數人可以)。
很多想做跨境電商的賣家，總覺得跨境電商很神祕。其實，跨境電商從交易角度上來看，它是屬於外貿;但從出口流程的角度來看，它又算不上外貿。因為相較於外貿，跨境電商的交易基本上都是郵政體系內的小額訂單往來，其交易不需要去申請進出口許可權。同時，目前國家對跨境電商的相關制度也相對比較少。跨境電商在目前來說還是十分有前景的，因其是給國外客戶帶去好的產品和購物體驗的。現下，跨境電商的門檻並不高，是初期創業者的良好選擇。
1998年，亞馬遜、eBay創立，它們也是早期跨境電商平臺典範，同時掀起了跨境行業的發展浪潮。20xx年速賣通跨境平臺成立，20xx年，跨境行業實現跨越式發展，跨境平臺如雨後春筍，速賣通發展迅猛，成功開拓了俄羅斯市場。同年，wish平臺成功創立，並推出wish手機APP;亞馬遜平臺全面放開，鼓勵第三方賣家和個人賣家入駐。隨著跨境電商行業競爭的加劇，20xx年行業開始進行大變革，大洗牌，部分平臺入駐門檻開始提高，速賣通就是這樣。20xx年，東南亞市場開啟，併成為跨境電商成長最快的新興市場。20xx年，亞馬遜執行歐洲新稅法，歐洲市場賣家都必須註冊VAT，歐洲市場賣家也因此質量有了質的提高。從賣家人數角度來看，相較於國內電商，跨境電商遠遠還未達到白熱化階段，短期內的跨境電商還是有利可圖的。
I was appointed to the position of Distribution Commissioner on 17th August 20xx for the entry into the project of OCEANO, 000,000,000,000,000,000,000,000.
During the work, I realized that I Taobao professional knowledge and lack of knowledge of suppliers of products, showing the work of bold innovation is not enough and not fully considered. But the company leadership and colleagues with the help of my Taobao, nine-yang products have in-depth understanding. At the same time I will spend more time to study hard new knowledge, and strive to improve the professional quality and theoretical level.
Since entering the company, I am mainly responsible for business, after-sales and FALSIFYING.
About the business. I am no stranger to the business, has five years of sales experience, and has four years of physical store management experience. So after the arrival of ○ ○ ○ ○ ○ ○ ○, a wealth of experience allows me to communicate with the dealer when the handy. And can well complete their sales tasks. Of course, thanks to the leadership of the company, for many difficult issues to support and help.
Completed sales of 490W in September, 95% of sales tasks completed in October sales of 529W, to complete sales of 115% of the task.
On aftermarket. For sale I did not come into contact with before, but in the two months of continuous learning, and finally have a breakthrough in the development of the warehouse in the nine-product residual machine, damaged machine after-sales problems. In particular, Wuhan warehouse, residual machine, the number of damaged machines reached 109 not be secondary sales, resulting in inventory backlog. I contact the city's ○○ customer service director, through their recommendation, contact our warehouse where the city's authorized service outlets, and reached an agreement for us to repair these pre-sale machine. The first batch of damage machine has been in the repair, and follow-up after-sales problems, but also to develop a process.
For the knowledge and personal qualities and ability I are constantly learning. Once identified things, I must in the shortest possible time to resolve and into their own growing valuable part of the experience.
R & D on the goods. FALSIFYING is responsible for several of the work I feel most difficult. In the work of three months, a total of 17 complaints received FALSIFYING goods. I want to find the FALSIFYING dealer and the flow of goods, to make a reasonable explanation, to appeal. But August-October Division I sweep code equipment is not perfect, for the flow of goods from the check. For manufacturers, our goods channeled to the line or cross-line, it shows that we do not control our dealers efforts. If there is not enough evidence to explain the flow of our goods, manufacturers will be in accordance with the network channel order to give the appropriate punishment. This allows me to verify the process of FALSIFYING pressure is very large. But in the face of pressure, difficulties I have no negative, but positive to find a solution to the problem, in their own efforts and colleagues with the help of each FALSIFYING complaints, are able to successfully appeal. Beijing is our largest customer of a city, Beijing warehouse scrambling is essential, but fortunately, October 25, Beijing warehouse has been able to sweep the code, I believe that the processing of FALSIFYING will be more efficient and convenient.
I have the courage to face the difficulties of courage, and to calmly, positive and optimistic attitude towards the difficulties, can learn a lot of valuable experience.
Through three months of work, personal experience a lot. Here I feel the learning, open, harmonious, innovative and harmonious working atmosphere, unity and progressive corporate culture. I have a wealth of work experience, and continue to improve their overall quality of brave to face
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The determination of various difficulties. I also lack in many aspects, the character is more impatient, the sales model on the Taobao cognitive is not comprehensive, for the operation of Taobao shop is not enough understanding, I will work in the future to improve their ability to , Continuous learning, enrich their own minds, and strive to become the company needs talent for the Huaqiang Dianlian contributions to all my strength. So I hope the leadership can give me more responsibility. To prove their value.
從買家角度來看，速賣通佔據的買家流量達到國內京東的水平，eBay和京東大抵相當，亞馬遜北美站已經可以和國內淘寶相提並論了，亞馬遜全球買家流量相當於5個速賣通了。
從賣家數量來看，亞馬遜，速賣通及其它平臺的賣家數量大概是150萬左右。而國內的天貓，淘寶，京東的賣家數量已經達到了1500萬了。由此可見，跨境電商競爭環境還是比較溫和的，賣家朋友們還是有機會的
但電商運營其實是進入門檻較低、但進階能力要求極高的職業。
前途無量的，只有職責相當於大半個CEO的電商運營負責人，其他運營職位很大程度上都是具有高可替代性的螺絲釘。而一家公司需要幾個電商決策人?答案是1個。
In the twinkling of an eye, college life is coming to an end, and during this time we all thought about the same problem. What did we learn in the four years of college and what we got! Class students are eleven flu. For me, the university inside the professional knowledge, theoretical knowledge seems to have not learned anything. But the only thing is to feel the variety of social life ... However, we as the 21st century development requirements of the compound talents, we must be an ideal, moral, cultural, and discipline of the socialist builders and successor.
Germany, that is, ideological and moral. The four years of the university systematically comprehensively studied Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory. Adhere to the four basic principles; abide by the law, to maintain social stability, and consciously abide by the "student code of conduct" and the school rules and regulations, respect for teachers, unite students, The relationship between the collective; adhere to the truth, correct errors, and consciously resist feudal superstition and other wrong tendencies; set collectivism as the core values of life, the right to deal with the state, collective, personal interests between the three, when the individual and collective, national interests , Adhere to the national, collective interests first; seriously participate in the school and the Department of the organization of the political activities, ideologically and act in line with the Party Central Committee, I attended the party school system and obtain a certificate of completion , Proactively move closer to the party organization.
Wisdom, that is, scientific and cultural knowledge. Correct personal learning objectives, learning attitude, the University of four years, I have a comprehensive system to learn the theory of the basic knowledge of the profession, while the theoretical knowledge applied to practical activities, the knowledge into practical ability, application ability and creativity. And strive to the unity of theory and practice. In the study and master the professional knowledge and application of professional skills, but also strive to broaden their knowledge, develop their own other aspects of the ability to actively participate in student science and scientific research activities in the activities.
Body, including both physical and psychological aspects. Four years in college, I mastered the basic skills of physical exercise, develop good health habits, and actively participate in school, department and class organizations of the sports activities, physical health, sports eligibility standards. In the psychological, exercise their strong will quality, shape healthy personality, to overcome the psychological barriers to meet the requirements of social development.
In addition to compulsory courses, I also insist on self-study Office, Flash, Photoshop, Dreamweaver MX and other professional software. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
I remember the time when I first entered the university scene, blink of an eye, four years of university life is coming to an end, I cherish the school during the learning opportunities, serious study of cultural courses, more familiar with the mastery of professional knowledge, at the same time, I also learned a lot of things to do the truth. A few years of learning the students to temper a self-confidence and self-motivated me.
In college, I always to improve their overall quality as the goal, to self-all-round development as the direction of efforts to establish a correct outlook on life, values and world view. In order to meet the needs of social development, I earnestly study all kinds of professional knowledge and give full play to my specialty. We will tap their own potentials and combine with the opportunity of summer social practice every year to gradually improve their ability of learning and analyzing and dealing with problems. and.
Faced with the arrival of knowledge economy, computer technology has also been widely used. As a 21st century college students, is facing a new challenge. Not only have a solid professional skills, need to have more knowledge. So I continue to study and work hard, and strive to learn a variety of computer networks, web design, Internet technology, XXserver, computer principle, documentary credit, English correspondence, international trade practice and other professional knowledge. In addition to electing the case analysis, business agents, photoshop image processing and logistics knowledge to improve their own.
In addition to the required courses, I also insist on self-learning office, flash, frontpage, photoshop, dreamweavermx and other professional software, "I know" is my motivation to study and work in college. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
In view of this, I hope after graduation, eager to use their own learning skills for the community to make their own modest. For learning, I earnestly work, I also can do love and respect their jobs, be cautious and responsible, meticulous. In life I am optimistic, warm, sincere and tolerant. I am confident that I can do my job, in the spirit of "meeting the difficulties and difficulties", I will overcome my difficulties and overcome my future difficulties.
As an e-commerce professional college graduates, I have a young and knowledge. Young may mean lack of experience, but young also means enthusiasm and vitality, I am confident that with their own ability and knowledge in the work and life after graduation to overcome difficulties, and constantly realize the value of life and the pursuit of self-goal.
時光流逝，還清晰記得剛進大學時的情景，轉眼間，四年的大學生活即將結束，我非常珍惜在校期間的學習機會，認真學習文化課程，較熟悉地掌握專業知識，與此同時，我還學會了許多做人做事的道理。幾年的學習生話磨練出一個自信和上進心強的我。
下面就本人的四年大學生活來作一個自我鑑定：在大學期間，我始終以提高自身的綜合素質為目標，以自我的全面發展為努力方向，樹立正確的人生觀、價值觀和世界觀。為適應社會發展的需求，我認真學習各種專業知識，發揮自己的特長；挖掘自身的潛力，結合每年的暑期社會實踐機會，從而逐步提高了自己的學習能力和分析處理問題的能力以及一定的協調組織和管理能力。
面對知識經濟的到來，計算機技術也得到了廣泛的應用。作為一個21世紀的大學生，面對的又是一個新的挑戰。不僅要有紮實的專業技能，還需有更多方面的知識。所以我不斷學習，不斷拼搏，努力學習各種計算機網路，網頁設計，網際網路技術，微機原理，跟單信用證，英語函電，國際貿易實務等專業知識。除此之外還選修了案例分析，商務代理，photoshop影象處理以及物流知識等以提高自己的綜合素質。
鑑於此，我希望能在畢業後謀一個職位，熱切期望能用自己所學之技為社會做出自己的微薄之力。對待學習，我認真努力，對待工作我同樣也能做到愛崗敬業，謹慎負責，一絲不苟。在生活方面我樂觀，熱情，誠懇，寬容。我自信能勝任自己的工作，本著“迎難而上”的精神，我將憑自己的能力克服各種困難，更好地勝任將來的工作。
作為一名電子商務專業的大學應屆畢業生，我所擁有的是年輕和知識。年輕也許意味著欠缺經驗，但是年輕也意味著熱情和活力，我自信能憑自己的能力和學識在畢業以後的工作和生活中克服各種困難，不斷實現自我的人生價值和追求的目標。
I remember the time when I first entered the university scene, blink of an eye, four years of university life is coming to an end, I cherish the school during the learning opportunities, serious study of cultural courses, more familiar with the mastery of professional knowledge, at the same time, I also learned a lot of things to do the truth. A few years of learning the students to temper a self-confidence and self-motivated me.
In college, I always to improve their overall quality as the goal, to self-all-round development as the direction of efforts to establish a correct outlook on life, values and world view. In order to meet the needs of social development, I earnestly study all kinds of professional knowledge and give full play to my specialty. We will tap their own potentials and combine with the opportunity of summer social practice every year to gradually improve their ability of learning and analyzing and dealing with problems. and.
Faced with the arrival of knowledge economy, computer technology has also been widely used. As a 21st century college students, is facing a new challenge. Not only have a solid professional skills, need to have more knowledge. So I continue to study and work hard, and strive to learn a variety of computer networks, web design, Internet technology, XXserver, computer principle, documentary credit, English correspondence, international trade practice and other professional knowledge. In addition to electing the case analysis, business agents, photoshop image processing and logistics knowledge to improve their own.
In addition to the required courses, I also insist on self-learning office, flash, frontpage, photoshop, dreamweavermx and other professional software, "I know" is my motivation to study and work in college. In addition to learning, I also did not forget to adhere to participate in various sports and social activities. In terms of thinking and behavior, I am fine style, treat people sincere, can better deal with interpersonal relations, calm and stable doing things, can reasonably arrange the affairs of life.
In view of this, I hope after graduation, eager to use their own learning skills for the community to make their own modest. For learning, I earnestly work, I also can do love and respect their jobs, be cautious and responsible, meticulous. In life I am optimistic, warm, sincere and tolerant. I am confident that I can do my job, in the spirit of "meeting the difficulties and difficulties", I will overcome my difficulties and overcome my future difficulties.
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