如何讓你的presentation引人入勝
大多歐美企業都非常重視presentation skills,不懂得這一點,是許多在外企工作的人認為自己懷才不遇的原因。以下是如何做演示的一點技巧,能使你的觀眾們打起精神並集中注意。
1.讓其他人來介紹你。
不要浪費時間解釋你是誰以及你來幹什麼。對你將要講的東西寫一段簡短的介紹(大約100字左右)和陳述(大約50字)。假如你是受邀前來的,讓邀請你的那個人來為觀眾讀這段介紹。假如是你自己召開了這次會議,就把那些資訊寫在邀請函裡。
2.不要說暖場笑話。
我不知道為什麼暖場笑話成為了傳統商業智慧的一部分。大部分情況下,暖場笑話只是對即興幽默的一種微弱嘗試(比如“為什麼這種會議總在禮拜一呢?”),這僅僅說明了你很緊張並且對自己缺乏自信。除此之外,如果暖場笑話是一個笑點明顯又拖拖拉拉的長故事的話,那就是在挑戰觀眾的耐心了。
3.不要用“背景介紹”開場。
許多演示都以企業背景資訊開場,試圖以此來建立信任(比如:“本公司是百年老店!”)。問題是,在演示的開始,根本沒人在意你的公司。你在試圖迫使他們將你的背景資訊翻譯成某種對他們和他們的公司有意義的東西。他們憑什麼要這麼做?
4.以一個令人吃驚的相關事實開場。
要讓觀眾關注於你將要告訴他們的東西,你必須突破那些會導致他們注意力動搖的“精神噪音”。做到這一點最好的辦法就是用一張幻燈片展示一個對觀眾而言前所未聞而又有重大意義的東西來抓住他們的注意力。你接下來的演示就要回答那些由最初的事實吸引了觀眾眼球的相關商務問題。
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