百事可樂英文廣告詞範文
廣告在人們的生活中越來越常見,成功的廣告可以讓我們一提想起該廣告,並且對此有熟悉感。下面是本站小編帶來的關於百事可樂英文廣告詞範文,歡迎閱讀!
百事可樂的英文廣告詞I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.
Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.
Impact: is the first time consumers really feel the Coca-Cola.
Pepsi: to focus on "music + sports" advertising model.
Impact: from the young people who won the majority of the market.
competition analysis
Coca - Cola - Coverage Strategy for Indifferent Markets
Pepsi:
A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. (From the young people, into the Coca-Cola's vacuum zone.) Diversification - - 60's - fast food industry - quality and efficient services
B offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. (Such as: price wars, offensive McDonald's, offensive advertising.)
Pepsi:
Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunistic
Product evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonable
Related identification: Pepsi logo, I wish you Pepsi, A League and so on
Personal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, active
Free association: blue, wish, Pepsi popular shoes, sports
百事可樂的經典廣告詞Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's
Drink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.
Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.
The word Pepsi comes from the Greek word "Hope" (πέψη), which is a medical term, describing the food dissolving process within one's
stomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.
Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.
It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in
newspaper ads as "A bully eshing, invigorating, a fine bracer before a race".
In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by
speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the
Pepsi t years later, the company went
bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .
THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.
百事可樂英文廣告The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.
Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.
In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young i with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.
A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to i's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.
相關文章
-
百事可樂廣告詞英文範文
費俊龍、聶海勝叔叔:您們好!您們可是我最崇拜的人之一。看著您們乘坐“神六”在太空翱翔,那樣子真是帥呆了。您們在太空真是太有趣了。聶海勝叔叔還在飛船上度過了41歲生日,真讓我羨慕不已,在太空過生日,真是太有意義了。在 -
百事可樂廣告詞英文
廣告一詞,據考證是一外來語。它首先源於拉丁文advertere,其意為注意,誘導,傳播。下面是本站小編帶來的關於百事可樂廣告詞英文,歡迎閱讀!百事可樂的英文廣告詞I think the Pepsi ads are characterized by: 'dynamic, -
百事可樂的英文廣告詞
廣告一詞,據考證是一外來語。它首先源於拉丁文advertere,其意為注意,誘導,傳播。下面是本站小編帶來百事可樂的英文廣告詞,歡迎閱讀!百事可樂的英文廣告詞Pepsi was first made in New Be, North Carolina, in the United -
百事可樂英語廣告詞
廣告一詞,據考證是一外來語。它首先源於拉丁文advertere,其意為注意,誘導,傳播。下面是本站小編帶來百事可樂英語廣告詞,歡迎閱讀!百事可樂的英文廣告詞Pepsi, a new generation of choices. Pepsi,"Pepsi, right taste." -
百事可樂鼠年廣告詞
廣告的標題是廣告正文的高度概括,它所概括的廣告主體和資訊必須鮮明集中,人們看到它就能理解廣告主要宣傳的是什麼。一條廣告語可以選擇不同訴求點,即強調的東西不同,但總要突出某一方面。下面是本站整理的百事可樂豬年廣 -
關於百事可樂的廣告詞
1、百事,正對口味。——百事可樂公司2、百事味道勝過其它的清爽。——百事可樂公司3、大家知道,某些東西是好的就不用改變它。——百事可樂公司4、奮起吧,你是百事可樂新一代生龍活虎的一 -
百事可樂 百年廣告語
1898年 清爽、可口,百事可樂19XX年 提神、爽心、增進消化19XX年 可口之飲料19XX年 天然飲料——百事可樂19XX年 百事可樂:可口、健康19XX年 百事可樂:使你才氣煥發19XX年 喝百事可樂,讓你心滿意足1923年 這就是 -
百事可樂百年廣告語
1898年 清爽、可口,百事可樂1903年 提神、爽心、增進消化1905年 可口之飲料1906年 天然飲料——百事可樂1907年 百事可樂:可口、健康 1909年 百事可樂:使你才氣煥發1910年 喝百事可樂,讓你心滿意足1923年 這就是健康:百事 -
關於百事可樂的廣告詞大綱
1、百事,正對口味。——百事可樂公司2、百事味道勝過其它的清爽。——百事可樂公司3、大家知道,某些東西是好的就不用改變它。——百事可樂公司4、奮起吧,你是百事可樂新一代生龍活虎的一 -
百事可樂 百年廣告語大綱
無論是身處學校還是步入社會,大家一定都接觸過作文吧,作文是人們把記憶中所儲存的有關知識、經驗和思想用書面形式表達出來的記敘方式。如何寫一篇有思想、有文采的作文呢?以下是小編幫大家整理的自信的作文,僅供參考,歡迎